This is one of the most common questions we hear from mums!

Young skin doesn’t need 10 step routines or harsh actives. What it does need is gentle, barrier boosting formulas and a simple routine they’ll actually stick to.

With TikTok trends and influencers everywhere, tweens are constantly exposed to the same products and brands we use as adults.

Not only can this get expensive fast, but many of these products simply aren’t suitable for young, developing skin. They’re often too harsh or contain active ingredients that can do more harm than good.

On the flip side, there are plenty of super cheap options out there with questionable ingredients that we’d rather keep far away from our kids’ faces.

Starting them off with the right products now is also a brilliant opportunity to teach them proper skincare habits – how to care for their skin, why ingredients matter and that less is often more!

These are lessons they’ll carry with them for life, and it beats them raiding your expensive serums.

Y E S ! We have worked alongside a New Zealand manufacturer with a leading team of chemists, who developed our formulas from scratch.

We didn’t just slap our label on generic products – we spent months researching, testing & perfecting formulas specifically designed for young skin – made right here in NZ!

We wanted to create something that didn’t exist yet: korean inspired skincare, that’s made in NZ & gentle enough for tweens and teens, and made with ingredients we’d happily use on our own kids!

Our products have been formulated for 8-16 year olds. That being said, many Mums also use the range. It’s gentle, nourishing & suitable for any age that needs hydration.

Cleanse morning and night (yes, every day!), moisturise daily after cleansing, and treat yourself to a mask 1-2 times a week.

Korean skincare (K Beauty) philosophy is all about gentle, nourishing ingredients that strengthen your skin barrier (this is where the glass skin look comes in!)

K-beauty formulas tend to be lightweight, hydrating & packed with skin-loving ingredients like centella, green tea & hyaluronic acid that soothe and protect without overloading teen skin. 

Our bottles use an airless pump system, so there’s no tube needed.

This also means when you first start using the pump, it may need a few strong pumps to get the product going.

This clever design keeps your product fresher for longer and helps you use every last drop. Just make REALLY tight — it needs to be completely sealed to work its magic.

We currently ship anywhere in New Zealand.

Australia – we’re working hard to bring loopi your way very soon!

We wanted to turn your skincare routine into an experience, not just another thing to tick off your list. So we included a small amount of specially formulated fragrance to add that extra feel good factor.

But here’s the important bit: it’s allergen free, phthalate-free and specially formulated to be super gentle on your skin. We’re not out here loading up products with random stuff that could irritate your face. Just a little sensory boost to make your routine feel that bit more special.